CONTEXT
Founded in 1994, DreamHack is a global events and production company. Originally started by a group of friends in a cafeteria with no internet connection, it has grown to host events all across the world. DreamHack Canada presides over the Canadian stop on their calendar. Starting in 2016 the event has been held in Montreal and since 2018 it has called the Stade Olympique its home.
MANDATE
For the 2019 edition of the DreamHack Montreal, we wanted to convey that the event was truly a celebration of video games. The slogan "One Universe, 100% Gamer" was the inspiration for the event, drawing from its otherworldly spaceship-esque home and dazzling lights.
