CONTEXT
Founded in 1994, DreamHack is a global events and production company. Originally started by a group of friends in a cafeteria with no internet connection, it has grown to host events all across the world. DreamHack Canada presides over the Canadian stop on their calendar. Starting in 2016 the event has been held in Montreal and since 2018 it has called the Stade Olympique its home.
MANDATE
We needed to create an identity for DreamHack Canada’s new invitational tournament the “Canadian Championship”. This tournament would serve to find the best esports athletes across the country. The logo would need resonate with Canadians and be an emblem for all communications or broadcasts.
