Challenge: After working with them in 2018, DreamHack Canada approached in order to create a logo and brand image for their new tournament in 2019: the DreamHack Canadian Championship at the Olympic Stadium. The Canadian Championship is a video game tournament inviting Canadians across the country to prove themselves as the best.
The logo had to be simple, recognizable, versatile and to be used live on broadcasts. Furthermore, the logo had to appeal to the target audience of Canadian youths.
Early concepts for the Canadian Championship logo