With already two years under their belt, DreamHack Canada felt it was time for an upgrade for their 2018 edition. The new chosen host venue was now the Montreal Olympic Stadium. With the move to the "Big O", DreamHack Montreal 2018 was slated to be one of the biggest gaming events ever north of the border.
We needed to create visuals and signage in order to promote the event. However, rather than just market towards the gaming niche, the event branding needed to attract a larger audience while still conveying the classic DreamHack feel and adhering to the branding guidelines.
Posts across social media platforms such as Facebook, Instagram and Twitter had to maintain the DreamHack Canada 2018 image as well as adhere to the visual guidelines provided by sponsors.